Wedding Photography Proposal Template
For wedding photographers quoting a couple who are comparing three or four shooters and deciding on hours and coverage.
- Who it is for
- Wedding photographers
- Ideal client
- A couple comparing shooters on hours and coverage
- Category
- Photography
- Packages
- 3
A wedding date can only be sold once, which is why this trade bills the way it does: a retainer that holds the date, and the balance before the day rather than after it. Nobody wants to be chasing a couple for money in the week they get back from a honeymoon.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
3 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Essentials
4-hour coverage
A$1,500
4-6 weeks
- 4 hours coverage
- 1 photographer
- 200+ edited photos
- Online gallery
- Digital delivery
- Print release
Classic
8-hour coverage
A$3,000
6-8 weeks
- 8 hours coverage
- 2 photographers
- 400+ edited photos
- Engagement session
- Online gallery
- Print release
- Slideshow
Premium
Full day + extras
A$5,000
8-10 weeks
- 10 hours coverage
- 2 photographers
- 600+ edited photos
- Engagement session
- Wedding album
- Canvas print
- Second shooter
- Same-day sneak peeks
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Deposit, then balance
40% is due when the client approves, and the balance when you mark the work delivered. Both payments happen on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the booking you approve on this page.
- The booking. The deposit shown on this page holds your date and is not refunded if you cancel, because the date is then held for you and turned away from others.
- Payment. The balance is paid before the edited images are delivered.
- What you receive. The hours of coverage and the number of edited images are those described above. Images are edited in my own style. Unedited or RAW files are not included.
- Use of the images. You may use the delivered images for the purpose described above. Commercial use beyond that, including advertising, is quoted separately. I keep copyright and the right to show the work in my portfolio, and will not do so if you ask me in writing not to.
- If plans change. Tell me as early as you can. A date can be moved once, subject to availability, and the deposit moves with it.
- If I cannot attend. If illness or an emergency prevents me attending, I will arrange a replacement photographer where I can, and if that is not possible everything you have paid is refunded.
- On the day. Safe access to the location and the time listed above are needed for the coverage quoted.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Pricing it well
What decides whether this job is profitable
The three tiers here are built on hours and photographers, because that is what a couple is really choosing between. Four hours with one photographer covers a ceremony and the formals. Eight hours with two covers the day as it is usually told, from preparation through to the first dance. Ten hours adds the album, the prints and the second shooter.
The edited image counts are stated as minimums rather than promises of a specific number, and delivery is given as a range of weeks. Both of those are deliberate. A guaranteed count encourages padding a gallery with near-duplicates, and a single promised date on a busy season is a complaint waiting to happen.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- The hours, if you sell a full day as one package rather than by the hour
- Whether an engagement session is included in the middle tier where you are
- Your actual turnaround, which is the one number couples remember
- Travel and accommodation, which this template leaves out entirely
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