Video Production Proposal Template
For videographers quoting a company on a brand film, a testimonial set or a campaign, usually through a marketing manager.
- Who it is for
- Corporate videographers
- Ideal client
- A company commissioning a brand or campaign film
- Category
- Video & Audio
- Packages
- 3
Video quotes go wrong in the edit. The shoot is a known quantity, one day or two, and then the revision requests arrive from people who were not in the room when the brief was agreed, each of them wanting one small change.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
3 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Interview Style
Talking head
A$1,500
1-2 weeks
- Half-day shoot
- 1 camera setup
- Basic lighting
- Editing (3-5 min)
- Background music
- 1 revision
Brand Film
Full production
A$4,000
3-4 weeks
- Full-day shoot
- Multi-camera
- B-roll footage
- Professional lighting
- Color grading
- Custom graphics
- 2 revisions
Premium Campaign
Multi-video project
A$8,000
5-6 weeks
- 2 shoot days
- 3-5 deliverable videos
- Drone footage
- Motion graphics
- Licensed music
- Social media cuts
- 3 revisions
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Deposit, then balance
40% is due when the client approves, and the balance when you mark the work delivered. Both payments happen on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the production you approve on this page.
- The booking. The deposit shown on this page holds the shoot date and is not refunded if you cancel, because the date is then reserved for you.
- Payment. The balance is paid before the final files are delivered.
- What you receive. The deliverables, their length, the formats and the number of cuts are those described above. Raw footage and project files are not included and can be quoted separately.
- Revisions. The rounds of revision included are listed above. A round is one consolidated set of notes. Further rounds, or changes after the final cut is approved, are quoted before they are done.
- Music and stock. Licensed music, stock footage and voice talent are charged as quoted and licensed for the use described above.
- Use of the work. You may use the delivered work for the platforms, territory and period described above. Wider use is quoted separately. I keep the right to show the work in my portfolio unless you ask me in writing not to.
- On the day. Location access, permissions and the people appearing on camera are arranged by you unless stated above.
- Cancellation. If you cancel, you are charged for work already done and costs already committed.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Pricing it well
What decides whether this job is profitable
So the tiers here are built on two numbers: shoot days and revision rounds. The interview tier is a half day and one round. The brand film is a full day, multi-camera, with a colour grade and two rounds. The campaign tier is two shoot days and three to five finished videos, which is the shape most agencies actually buy.
Forty per cent is due on approval, which covers the crew and the gear you have to commit before any footage exists, and the balance before the final files are released. The starting terms say that music and stock licensing is passed on at cost, which is the line item that most often turns a profitable job into a break-even one.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- The shoot days, which is the number that drives everything else
- The revision rounds, and whether a round means one consolidated set of notes
- Who supplies the talent, the location and the permits
- Social cuts and aspect ratios, which clients now assume are included
Related
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