Logo Design Proposal Template
For brand and graphic designers quoting a standalone mark, usually to a new business or a rebrand with no wider identity work attached.
- Who it is for
- Brand and logo designers
- Ideal client
- A new business or a rebrand needing a single mark
- Category
- Design
- Packages
- 3
A logo brief has two numbers in it that decide whether the job is profitable: how many concepts you present and how many rounds of changes come after. Quote a flat price without them and you have agreed to an open-ended commission.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
3 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Starter
Simple logo
A$400
5 days
- 2 initial concepts
- 2 revision rounds
- Final files (PNG, SVG)
- Black & white version
Professional
Full logo package
A$900
1 week
- 4 initial concepts
- 3 revision rounds
- All file formats
- Color & mono versions
- Brand color codes
- Social media avatar
Enterprise
Complete logo system
A$2,000
2 weeks
- 6 initial concepts
- Unlimited revisions
- Full file package
- Logo variations
- Favicon & app icon
- Usage guidelines
- Copyright transfer
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Deposit, then balance
50% is due when the client approves, and the balance when you mark the work delivered. Both payments happen on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the package you approve on this page.
- Scope. The deliverables, the number of concepts and the revision rounds are those described above.
- Payment. The deposit shown on this page is paid on approval and the balance before final files are released. The deposit is not refunded once work has started, because it covers time already set aside.
- Concepts and revisions. Concepts are initial directions. Revisions are changes to the direction you choose, and a round is one consolidated set of feedback rather than one edit. Rounds beyond those included are quoted before they are done.
- Files. You receive the final artwork in the formats listed above. Working or source files are not included and can be quoted separately.
- Ownership and use. Copyright passes to you for the deliverables once the balance is paid, for the uses described above. Unused concepts, drafts and source files stay mine.
- Your part. Content, assets and feedback come from you. Time lost waiting moves the delivery date.
- Cancellation. If you cancel, you are charged for the work completed to that point and the deposit is applied to it.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Pricing it well
What decides whether this job is profitable
So this template puts both in the tiers. The starter tier is two concepts and two rounds, the middle one is four and three, and the top one buys unlimited rounds along with the full file package and the usage guidelines. The client reads the difference before they choose, which turns a haggle over price into a choice between scopes.
The starting terms that come with it say ownership of the final artwork transfers when the final payment clears, and that unused concepts stay yours. That is the arrangement most designers already work to; the difference is that here the client reads it and accepts it when they approve the page.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- The number of concepts, if you present one considered route rather than several
- Whether a brand guidelines document is included or sold as its own job
- The file formats you actually deliver, which vary more than clients expect
- The prices, especially if you work with established brands rather than new ones
Related
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