Facebook and Instagram Ads Proposal Template
For social and paid media freelancers quoting a business that wants to run ads and has not separated your fee from the spend.
- Who it is for
- Meta ads freelancers
- Ideal client
- A business that wants to run paid social
- Category
- Marketing
- Packages
- 2
The first thing an ads proposal has to make unambiguous is that your fee and the ad spend are two different things. A client who reads one number and sends it is going to be surprised twice: once when the invoice arrives and again when the campaign stops because the budget was never funded.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
2 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Campaign Setup
Launch campaign
A$500
3-5 days
- Audience research
- Ad creative (3 variants)
- Pixel setup
- Campaign structure
- Launch & monitor
Monthly Management
Ongoing ads
A$1,500
Monthly
- Campaign management
- Creative testing
- Audience optimization
- Retargeting
- Monthly performance report
- Strategy adjustments
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Paid in full on approval
This template asks for the whole amount when the client approves, which is how advisory and ongoing work is usually sold. The payment happens on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the work you approve on this page.
- Scope. The deliverables, the channels and the reporting are those described above. Extra work and rush requests are quoted before they start.
- Payment. The deposit shown on this page is paid on approval. Ongoing work is billed each period in advance as set out above.
- Advertising spend. Ad spend is paid by you, directly to the platform, on your own account. It is not part of this price and is not handled on your behalf unless the package above says so.
- Approvals. Content is sent to you for approval. Where approval does not arrive in time, the schedule moves and the fee for the period still applies.
- What is promised. The work is the programme described above. No particular reach, ranking, lead volume or return is promised, and platform rules and algorithms are outside anyone's control.
- Ending it. Either of us may end ongoing work in writing, effective at the end of the current period. Nothing rolls over automatically beyond that.
- Access and ownership. Accounts, pages and ad accounts stay in your name. Work produced for you is yours once the period it belongs to is paid.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Pricing it well
What decides whether this job is profitable
This template separates them. The setup tier is a one-off: audience research, three creative variants, the pixel and the campaign structure, launched and watched. The management tier is a monthly retainer covering the ongoing work, creative testing and the report. Neither includes the spend, and the starting terms say so.
Both tiers are paid in full when the client approves, which is the right way round for a service where you are committing your time against someone else's budget. The management tier is priced per month; you decide on the package itself whether that charges once or keeps charging until the client cancels.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- The creative count, and whether you produce it or the client supplies it
- A minimum monthly ad spend, if you have one, which this template does not set
- Whether the retainer is a flat fee or a percentage of spend
- Which platforms are in scope, since this one names Facebook and Instagram only
Related
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