Website Design Proposal Template
For web designers and studios quoting a build for a small business, where the page count and the revision rounds are what get argued about later.
- Who it is for
- Web designers and studios
- Ideal client
- A small business that needs a site built
- Category
- Development
- Packages
- 3
Most website quotes lose money in the same place: the rounds. A price agreed in an email thread has no number of revisions attached to it, so round three turns into round nine and the extra work is unpaid because nobody can point to where it stopped being included.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
3 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Landing Page
Single page site
A$800
1 week
- 1 page design
- Responsive layout
- Contact form
- Basic SEO
- 1 revision round
Multi-Page
Up to 5 pages
A$2,500
2-3 weeks
- Up to 5 pages
- Responsive design
- CMS integration
- SEO optimization
- Contact forms
- 2 revision rounds
Full Site
Complete web presence
A$5,000
4-6 weeks
- Up to 10 pages
- Custom animations
- CMS with training
- Advanced SEO
- E-commerce ready
- Analytics setup
- 3 revision rounds
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Deposit, then balance
50% is due when the client approves, and the balance when you mark the work delivered. Both payments happen on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the build you approve on this page.
- Scope. The build is the package described above. Anything not listed is a change request, quoted and approved on its own before it is built.
- Payment. The deposit shown on this page is paid on approval and the balance when the work is delivered and accepted.
- Acceptance. The work is delivered for you to review. Please raise anything that does not match the scope within seven days, and it is fixed at no charge.
- Fixes and new features. A defect is behaviour that does not match the scope and is fixed under this price for 30 days after delivery. A new requirement is a change request.
- Hosting, domains and services. Hosting, domains, licences and third party services are yours, held in your name and billed to you, unless the package above says otherwise.
- Your part. Content, access, credentials and decisions come from you. Time lost waiting moves the delivery date.
- Ownership. The code written for you is yours once the balance is paid. Open source and third party components keep their own licences.
- Cancellation. If you cancel, you are charged for the work completed and handed what has been built to that point.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Pricing it well
What decides whether this job is profitable
This template fixes that by selling a package rather than a price. Each of the three tiers names its page count, its revision rounds and its timeline, so the thing the client approves already answers the question that normally gets argued about later. Half is due on approval and the balance before go-live, which is the point at which a site becomes worth something to the person paying for it.
Pick it in the deal builder and you get the scope, the three tiers and the starting terms in one link. Everything in it is a starting point, including the prices: edit them to your market before you send it.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- The page counts, if you sell by template or by section rather than by page
- The revision rounds, which is the number the whole thing hangs on
- Whether hosting, domains and a care plan are in the price or sold separately
- The prices, which start at a generalist Australian rate and nothing more
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